About

I’m a passionate marketing and communications leader with over two decades of experience driving transformational change in global marketing and communication strategies, focused on fueling sales pipeline.   In additon, I’m a wife, daughter, sister & the proud mom of two amazing daughters. We are all Notre Dame fans - Go Irish!

My 20+ years of experience have allowed me to develop superpowers for storytelling, connecting people, and building strong relationships with a focus on driving business results. 

I’m adept at integrating GenAI/AI Technology solutions to create meaningful content that highlights customer’s successes and make a business impact. My focus is to ensure messaging and content created is aligned to brand messaging, outbound marketing campaigns and the customer journey, with the goal of driving significant business growth.

EXPERIENCE

Dell Technologies 2000 - 2024; Global Marketing Director, 2011 - 2024

Through the course of my career, I developed an expertise at managing global teams, optimizing resources, and executing high-impact campaigns that deliver measurable results. I’m accomplished at transforming traditional marketing and communication processes into cutting-edge unified global communications programs. Goal is to revitalize brands through a holistic approach to synthesize insights and embrace GenAI to develop unified communications and messaging.

Skilled at launching new products and driving revenue, I have a proven track record of reimagining marketing processes, turning calamity and chaos into successful, high-functioning and happy teams. In my most recent role, I reimagined and rebuilt Dell Technologies’ Global Customer Marketing program by harnessing positive customer experiences to drive revenue at global scale. These efforts resulted in refreshed Customer Stories landing page on Dell.com, maximizing story activation and earning a Marketing Gamechanger Award for Dell’s leadership in AI customer stories. Additionally, my efforts led the team to deliver valuable content aligned to the customer buying journey, driving sales of $2B+ of revenue.

CORE COMPETENCIES

Brand Management & Strategy | AI Data-Driven Storytelling | Customer Advocacy | Global Marketing & Communications | Digital & Content Marketing | GenAI Integration in Marketing | KPI & Performance Measurement | Product Launches & GTM Strategies | Cross Functional Team Leadership | Stakeholder & Executive Collaboration | Agency & Budget Management

RESULTS

CY 2023 KPI's: The team impacted $2.5B+ in revenue, including:

170 sales wins, 52 customer stories, 3800 engaged sellers, 398 social media posts, reaching 781K people.

RECOGNITION & AWARDS

Led team to Gamechanger Award for work in AI Customer Stories

Cannes Lion - “I Will Always Be Me” - A Book That Banks Your Voice

VP Gold Award for Outstanding Leadership

Inspirational Leader - Tell Dell

EDUCATION

University of Notre Dame, Medoza College of Business

Master of Business Administration, Accelerated One Year Program, Cum Laude

Focus: Marketing Strategy · Brand Strategy · Integrated Marketing

University of Dayton

Bachelor of Science, Marketing

CONTACT:

peggi.kaley@gmail.com

www.linkedin.com/in/peggikaley

Family visit to Notre Dame

Innovation station at Dell Technologies World

Customer meeting with City of Amarillo team

Customer filming with Samsung SDS team

On location in London @ Outernet filming

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